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About Mercedes-Benz

Mercedes-Benz is renowned for its luxury and prestigious automobiles. Their slogan, “The Best or Nothing” has stood tall and proud above other brands. Mercedes got its fame in 1886 when they built the very first gas-powered automobile and set it loose for consumers. 

Today, Mercedes has stood by their slogan and have not wavered in their quest for greatness. The quality and performance of each vehicle that comes out of the factory had measured up to the high standard.The quality of any Mercedes model stands in the top ten luxury brands for vehicles. The outcome of having such a high standard is that people in power, who want to be the best and look the best, choose Mercedes as their vehicle of choice. It’s a brand they can trust and rely on wholeheartedly. Mercedes-Benz then realized that having such a fantastical vehicle, sets it apart from the average consumer budget. They needed a way to make their vehicles available to more people.

To fix this, Mercedes invested in designing vans, buses, and trucks. This gave them a unique market niche for growing companies who needed reliable vehicles. Striving for perfection, Mercedes designed comfortable and powerful working automobiles that could easily travel across country to make deliveries. Not only were Mercedes trucks, buses, vans reliable, they were carrying a message to everyday people, that Mercedes could be for them. There were uses beyond living a lavish lifestyle that Mercedes could fill.

Making a branding empire takes time and skill and a massively credible reputation. This is when Mercedes decided to take their growing company to the next level. It was time to take Mercedes to the track. They took part in Formula One, sports car racing, and rallying events. Over the years Mercedes would sometimes with-drawl from the sport entirely to make changes to their vehicles. This once again reiterates their slogan for making “the best or nothing” at all. Whatever your lifestyle, job, or motorsport you’re into, Mercedes has a car for you.

 About Mercedes-Benz AMG

AMG Beginning Years

Originally, AMG was a higher performance firm founded by Hans Aufrecht and Erhard Melcher that worked specifically on race engines. They were known then as AMG Engine Production and Development and worked independently from Mercedes. It wasn't long until Mercedes wanted a piece of what AMG had to offer and so AMG worked on unofficial upgrades to various models that Mercedes would come out with. The most popular models to be modified were the Mercedes R107 and C107 (1971-1989), W116 (1972-1980), and the W123 (1976-1985) just to name a few. Customers would have to custom order their Mercedes-Benz with the AMG enhancements. Having the upgrade was great for the most part, but the downside was that they had to wait a little longer for their vehicle to be ready.

AMG stands for Aufrecht, Melcher, and Großaspach (Aufrecht's birth town). That last bit I'm sure Melcher had an issue with, but let's not stop there. Business was booming and the partnership with AMG and Mercedes had undergone some major accomplishments. With its accomplishments came those who wanted a piece of the money makin' pie. After a long, complicated, and drawn out power struggle AMG ended up being owned by an entity of Mercedes. Within that power struggle the main location for AMG split in two. The original location stayed in Burgstal, Germany where they continued to work on the racing engines. The second location moved to Affalterbach, Germany where it worked with Mercedes permanently. Within that split, Melcher split as Aufrecht's business partner and instead became an employee at the Burgstal facility while his former partner moved on.

AMG Today

Mercedes-AMG models have come a long way since their beginning days, veering far from their racing roots and focusing more on mastering the most luxurious, ferocious looking vehicle in the market. Some say that compared to BMW M, Mercedes-AMG is "less narrow in its sporting focus, yet still combining sledgehammer performance with relaxed handling, cultured comfort, and practicality." There's no denying how well they've done and how comfortable it is to be behind the wheel of a Mercedes, particularly the Mercedes-AMG. Some people, like the new AMG chairman, are urging the company to focus on building sports cars. Even so, Mercedes has a great presence in both racing and the consumer market.