Service center at AlphaCars & Motorcycles
AlphaCars Service Center in Boxborough, MA & North Hampton, NH
Your Independent Dealer Alternative for European Cars & Motorcycles
Welcome to the AlphaCars Service Center, proudly serving Boxborough, Massachusetts and North Hampton, New Hampshire—and trusted by drivers and riders across Metro West, the North Shore, and all of New England for over 30 years. Our two full-service facilities are staffed with factory-trained professionals dedicated to keeping your European automobiles and motorcycles performing at their best. Whether you visit our Boxborough headquarters or our North Hampton service center, you can expect the same precision, transparency, and personalized care that define the AlphaCars experience. Before any work begins, you’ll receive a detailed estimate and complete explanation of our recommendations—so you always know exactly what your vehicle needs and why. With factory-level diagnostic equipment and decades of expertise, we deliver dealer-quality maintenance and repairs for Mercedes-Benz, BMW, Audi, Porsche, Land Rover, Volkswagen, Smart, and other European brands—without the dealership pricing. At AlphaCars, we’re proud to be your independent OEM dealer alternative, combining boutique-level attention with the technical capability of a factory service center.
Mercedes-Benz Factory Inspections & Service
Certified maintenance and repairs for Mercedes-Benz, Maybach, Sprinter, and SMART vehicles using OEM parts and diagnostics.
BMW Factory Inspections & Service
From oil service to complete inspections, AlphaCars delivers comprehensive care tailored to BMW factory standards.
Porsche Maintenance & Upgrades
Professional Porsche service and IMS Bearing upgrades performed by experienced specialists dedicated to performance and reliability.
Hybrid, Tesla & Electric Vehicle Service
Our technicians are trained to handle modern EV and hybrid systems, providing maintenance that ensures longevity, safety, and performance.
General Vehicle Maintenance
Oil Change – Synthetic Motor Oil & Fluids
We follow manufacturer guidelines using factory diagnostics to determine exact service intervals for your BMW, Mercedes-Benz, and other European vehicles. For vintage or high-performance models, we recommend oil service every 6 months or 3,500 miles to keep your engine properly lubricated and protected.
Brake Repair
Brake wear depends on driving habits, terrain, and mileage. If you notice grinding, vibration, or delayed response, our team will perform a full brake inspection, diagnostics, and repair using premium components.
Tire Rotation & Wheel Alignment
Regular rotations, alignments, and proper tire inflation extend tire life and improve handling. We also offer tire sales, balancing, and wheel repair services.
Body Repair & Detailing
Restore your car’s finish with Concours-level detailing, paintless dent repair, scratch touch-ups, and rust protection treatments.
Electrical, Suspension & Transmission
Our factory-grade diagnostic tools allow precise repair of steering, suspension, electrical, HVAC, and transmission systems—ensuring your car drives like new.
Motorcycle Service
We also provide motorcycle maintenance, tire service, and parts for Ural Sidecars, Royal Enfield, and other European brands.
High-Performance & Customization Services
For enthusiasts seeking more than stock performance, our team offers complete customization options, including:
Aerodynamic installs (lips, wings, splitters)
Aftermarket lighting, exhaust, and performance upgrades
Suspension tuning and coilover installation
Turbo and engine conversions
Serving Boxborough, MA & North Hampton, NH
With two convenient AlphaCars Service Center locations, we proudly serve customers throughout Massachusetts, New Hampshire, Maine, Vermont, and beyond. Both facilities are equipped with the latest diagnostic technology and the same dedication to quality service.
Boxborough, MA
649 Massachusetts Avenue Boxborough, MA 01719
Service Hours
Mon - Fri: 8:00AM - 5:00PM
Sat - Sun: Closed
North Hampton, NH
108 Lafayette Road North Hampton, NH 03862
Service Hours
Mon - Fri: 8:00AM - 5:00PM
Sat - Sun: Closed
Have Questions?
Our team is here to provide honest answers and guidance—whether it’s understanding your service schedule or choosing the right maintenance for your vehicle.
Do you service all makes and models?
Yes. While we specialize in European brands such as Mercedes-Benz, BMW, Audi, Porsche, Land Rover, and Volkswagen, our technicians are experienced with all makes and models of both automobiles and motorcycles.
Can you perform factory-level diagnostics and repairs?
Absolutely. AlphaCars has invested in OEM-grade diagnostic tools and equipment, allowing us to provide the same precision and quality as manufacturer service centers—often at a more affordable rate.
Do you service motorcycles as well as cars?
Yes. We are one of the few facilities in New England that offers professional service for both European automobiles and motorcycles, including Ural Sidecars and Royal Enfield models.
Do you offer performance upgrades and customizations?
We do. Our team specializes in performance tuning, suspension upgrades, exhaust installations, turbo kits, and aesthetic modifications for both cars and motorcycles. From subtle enhancements to full builds, we can bring your vision to life.
Can I bring my vehicle in if it’s still under factory warranty?
Yes. As an independent dealer alternative, AlphaCars performs warranty-compliant maintenance and repairs using OEM parts and manufacturer procedures—keeping your warranty valid.
Do you offer pick-up, delivery, or transport services?
Yes. We can assist with vehicle transport to and from our service centers, whether you’re local or out of state. Contact us to arrange pickup or delivery options.
How often should I service my European vehicle?
Most modern European vehicles use a computer-based system to monitor driving behavior and service needs. In general, we recommend oil changes every 6 months or 3,500 miles for high-performance or vintage models, but our diagnostic tools determine the precise intervals for your specific vehicle.
Do you offer motorcycle winter storage?
Yes, we provide secure winter storage options for motorcycles and vehicles. Both indoor and outdoor storage are available, with maintenance options to keep your vehicle ready for spring.
What if my parts are on backorder?
If manufacturer parts are unavailable, we can temporarily release your vehicle until the parts arrive. We also assist with scheduling the return service and transportation if needed.
How can I schedule a service appointment?
Simply fill out the Service Request Form below, call your preferred AlphaCars location, or email our service department. Our team will confirm your appointment and provide an estimate before any work begins.
New England’s premier destination for motorcycles, rare vehicles, and European imports. Proudly serving Boxborough & Acton, MA, North Hampton, NH, and Spencer, MA.
Boxborough
Street address:
649 Massachusetts Avenue
Boxborough, MA 01719
Phone:
| Day | Sales Hours |
|---|---|
| Monday | 8:00 AM - 6:00 PM |
| Tuesday | 8:00 AM - 6:00 PM |
| Wednesday | 8:00 AM - 6:00 PM |
| Thursday | 8:00 AM - 6:00 PM |
| Friday | 8:00 AM - 6:00 PM |
| Saturday | 10:00 AM - 4:00 PM |
| Sunday | Appointment Only |