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All of the people here are great. They go way above and beyond what I expected. They spoil you as you now expect their level of service wherever you go.
Ralph Nelson
I've been buying cars for at least 40 years and I can honestly say, our recent purchase from Alpha Cars in North Hampton, NH was the most care-free purchase experience I've ever had. My wife found a nice lower mileage BMW convertible after we decided to sell our '65 Mustang. It's a manual transmission, and it doesn't have air conditioning, so ... , she wasn't enjoying the Mustang as much as I was. We drove up, met Blake, took a test ride, and felt very comfortable about our anticipated purchase. Blake was familiar with BMW's and he explained everything we needed to know about the car. We took it for a test ride, decided we needed to think about it for a day or so and, whatever we needed to do, he was OK with it. When we committed to making the purchase, we talked about a small number of things we requested to be taken care of, and they were all taken care of to our complete satisfaction. We're very satisfied with the car and with the car purchase experience. Can't recommend them highly enough.
TonyP
I recently purchased a Ural M70 Retro. Love my bike, but love the dealership more. Ural of New England has made the process of buying a motorcycle across 4 state lines a piece of cake. I was a little nervous I must say. I have never made such a major purchase out of state...let alone without seeing one person face to face in the process. Ural of New England pros set ... me at ease. They handled the process professionally, honestly and fairly. Marian the bookkeeper was in constant contact with me. She helped walk me through. Darrel, my salesman, helped with product questions and advise on just what bike to buy. John in the shop did a great job with upgrading the bike with extras. An issue found on delivery was dealt with fairly and equitably. I am completely satisfied with these good folks. If you have always wanted a Ural, and you have no dealerships in your state, you can put your trust in Ural of New England. Wide variety of models, knowledgeable staff of pros, and communication during the entire process.
Matt Merrill
I recently purchased a Ural M70 Retro. Love my bike, but love the dealership more. Ural of New England has made the process of buying a motorcycle across 4 state lines a piece of cake. I was a little nervous I must say. I have never made such a major purchase out of state...let alone without seeing one person face to face in the process. Ural of New England pros set ... me at ease. They handled the process professionally, honestly and fairly. Marian the bookkeeper was in constant contact with me. She helped walk me through. Darrel, my salesman, helped with product questions and advise on just what bike to buy. John in the shop did a great job with upgrading the bike with extras. An issue found on delivery was dealt with fairly and equitably. I am completely satisfied with these good folks. If you have always wanted a Ural, and you have no dealerships in your state, you can put your trust in Ural of New England. Wide variety of models, knowledgeable staff of pros, and communication during the entire process.
A Google User
Darrell, John, and Marian were very courteous and professional. Every question about my new motorcycle was answered and the test drive sealed the deal. This was the best dealership experience i had in over 40 years of buying motor vehicles.
RC
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Welcome to AlphaCars & Ural of New England in Boxborough MA
Meet the New Generation

Meet the New Generation

Today's Urals are backed by over 75 years of sidecar experience, distilled in the ultimate motorcycle to share your adventures.

  • Shaft driven with available on-demand 2WD
  • Purpose built as a sidecar motorcycle – the only one!
  • All-season riding. Trade in your ATV and Snowmobile!
  • Cylinder Independent Electronic Fuel Injection
  • All-wheel disc brakes – Brembo & HB
  • Reverse gear & parking brake
  • 3.0 Cu. Ft. lockable & watertight trunk
  • Electric start as well as kick start. Just for kicks!
  • 40Amp Denso planetary gear driven alternator
  • Room for three. Take two of your favorite passengers on the ride
  • Pet friendly! Dogs LOVE it!
  • Easy to service and maintain
  • Proven reliability backed by 2 years, unlimited mileage warranty
  • Additional 5 years of optional coverage
Customize Your Ural

Room To Share

With a sidecar and trunk, you'll have enough room for all your favorite gear (or people) during your next ride. The Gear-Up provides you space for your everyday needs, whether it's camping gear or that last minute grocery run, you'll no longer need to worry about strapping it to your bike, or back. With 3.0 Cu Ft. of storage space in the trunk making trips to the store are easy. Have even more gear? Easily attach numerous bags and gear to the luggage rack. With numerous rack options available as optional.

Customize Your Ural

Did you know you can order your Ural in a custom color? You can order any model in any color that you see in our current lineup. In addition, you can order your Ural with a Black Powder Coated Drivetrain, a great way to help prevent road grime and salt from affecting the otherwise exposed engine casing. Plus it looks great too. Even more protection can be ordered with factory applied undercoating of the sidecar body, front, rear and sidecar fenders. Giving an extra level of protection from the gravel and rocks on your favorite trails.

Accessories

We have an extensive line of accessories available to help tailor your Ural to your specific needs. Whether it's luggage racks for your extended trip or a sidecar flood light, our qualified staff and technicians can help you order and install your upgrades. Visit our widespread list of over 600 parts and accessories at www.uralne.com

A Unique Dealership Experience in New England

If you’re looking for something unique in your everyday drive, AlphaCars & Ural of New England is worth a visit. We are proud to be the premier destination for pre-owned luxury and high performance cars and new and pre-owned Ural Sidecar Motorcycles in the U.S. In fact, we sell the most Ural Motorcycles than anywhere else in the nation. Here you will find an extensive selection of high-end European and Japanese cars and motorcycles, along with rare imports from all over the globe. We carry a variety of used classic and recent-model year vehicles and motorcycles from the finest manufacturers, including BMW, Mercedes-Benz, Porsche, Volvo, Acura, Lexus, Infiniti, Subaru, MINI, Volkswagen and more. Need OEM quality automotive service or financing? We can help!

Explore all that AlphaCars & Ural of New England has to offer today. We are conveniently located in Boxborough, MA, Acton, MA and North Hampton, NH, and receive customers from all over the world. Browse our complete inventory online or stop by and see it in person. We look forward to speaking with you!

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Personalized Vehicle Locator Service

If you are unable to find the exact vehicle you are looking for, let one of our professional and knowledgeable representatives help you. We are here to provide you with the highest standards in sales and service with an equal commitment to exceptional quality. Our service saves you time and money as well. With knowing exactly what you want we are able to procure your new vehicle and save you time and money with no additional dealer fees.

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Personalized Vehicle Consignment Service

Hundreds of car and motorcycles enthusiasts have entrusted us to sell their special vehicles. We provide a quality brokerage platform that markets our inventory to a global audience. With most of our leads coming from around the globe, high quality photographs, honest and detailed descriptions, and 4k quality videos are what potential customers look for when they shop for vehicles. With so many scammers advertising cars that simply don't exist or badly misrepresenting a car's true condition, sight-unseen buyers are more comfortable working with a reputable dealership instead of buying from a private seller and hoping the car shows up as described. With our multiple locations, potential customers and yourself will feel more safe and comfortable completing a transaction.

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