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I was looking at Royal Enfield motorcycles for a very long time, gradually becoming more and more obsessive, without actually seeing one in the metal. Eventually I started to visit the RE dealerships in my home state of Pennsylvania to determine which one would be best for me. (My wife said she wanted to turn on the iPhone tracking so that she would know which ... motorcycle dealership I was at whenever I wasn't home. She has jokes. Or she was completely serious.) In any case, I settled on a Classic 350. Now came the really difficult part: Which one? They're all so great. I finally decided that Halcyon Green was the most appropriate color for the motorcycle. That was it. I contacted (via email) the dealership that would be most convenient for me to purchase the motorcycle from and asked if they had the bike in stock. They sent me a link to their website inventory page rather than sending an actual response. I made an appointment at the dealership to meet with the salesperson (who I thought I was communicating with). I went to the dealership and asked for the salesperson by name. I was told that there was nobody there by that name, and that they have a service that responds to internet information requests, but they would have somebody help me. Despite having many Classics listed on the website as in stock, they only had 2, neither of which was a Halcyon Green model. On to the next dealership, which was a further 70 miles away, and whose website claimed to have a Halcyon Green model in stock. Nope. The only Classic 350 was a Desert Sands model, a fantastic looking machine, but not the one I was seeking. The salesman there told me that he could get one for me, but it wasn't built yet. Okay. There was a dealership near Pittsburgh that showed a Halcyon Green model in stock, but I hadn't contacted them yet. I was looking at one of the Halcyon Green models on the Alphacars website one night when my wife walked into the home office and saw it. She said, "Oh, I like that." I said, "So do I, but it's in Massachusetts." She said, "When are we going to Massachusetts?" Alphacars had the bike priced at $1000 off MSRP and Royal Enfield was offering 0% financing, so I filled out the credit app online. Got a reply from Jack the next morning, and then Heather called me in the afternoon to make sure my information was accurate. Heather called me the next morning and told me that the 0% financing was approved. Signed the documents they sent me electronically, and made a date to come to Massachusetts. The Alphacars facility in Boxborough, which consists of 2 buildings, is beautiful (and if you see it at night, it's spectacular!). We looked around at the incredible cars and motorcycles they had in stock before we asked for Olga, who we were meeting for finalization of the purchase. They had my new motorcycle in the small showroom in the Administrative/Service building waiting for me. Olga was just the bee's knees, bantering with my wife and 8 year old daughter, in an easy, charming manner. The gentleman at the reception area helped load the bike onto my trailer. As we were pulling out of the parking lot, my wife said to me, "We should buy all of our vehicles here." I agreed, and we were back in a month for a Mercedes that she saw on the Alphacars website. Again, the vehicle, the people that we talked with, the financing, the overall experience exceeded any other experience we've had with other dealerships. We are Alphacars customers for life. "Expect to Be Impressed", indeed. 6 Month Update: I wanted to call out John (the service manager, I believe) who I've emailed regarding paint matching and other things, as exceptionally helpful, and very quick to respond to my emails. Thank you! Also, after riding and owning many, many motorcycles over the past 40 years, I can say that I have NEVER enjoyed a motorcycle as much as my Classic 350. Riding it is a genuinely transcendent experience. (My wife loves the Benz, too, but...obviously, right?)
George Conaway
SUPERIOR CUSTOMER SERVICE GUARANTEED. I was an out-of-state buyer, looking to seal the deal on a relatively niche vehicle around the $70,000 price point. Joseph Rhodes wasted no time in accommodating me every step of the way, ensuring there were zero gaps in my knowledge of the entire process from quoting the buy order to signing of paperwork and receiving the vehicle ... . He was very understanding of my situation, making certain I only would need to arrive to his dealership once to finish the deal, and what an experience it was once I arrived! Joe was extremely prompt in his arrival time, even going so far as to arrive a few minutes before closing to allow me to see the vehicle and get started on the paperwork, which was just one of the many ways he went above and beyond what any large dealership would provide in terms of customer service. The paperwork was all ready to sign when I arrived, and the entire interaction, from start to finish, lasted no more than 45 minutes (15 of which was just us conversing on the purchase vehicle in question haha)! All of this to say, I ABSOLUTELY loved purchasing from AlphaCars & Motorcycles, and i very much intend to purchase again from this dealership, if the stars align in the future!
Jose Torres
Went to their cars, bikes, and coffee. Really cool place super organized, if they run the business like this event I'll bet the service is the best. Definitely first rate, half the people knew the people working there. Worth checking this place out for the cars & bikes they sell. Really easy to get to right off 495. Thanks for a great event, I'll bring the Orange ... crazy car again next year ?
Ralph Stan
Great service. Great support. They were extremely helpful figuring out an issue I had with my rig and have been a great source for upgrades and parts.
Steve Sapers
Had the dreaded LED DRL angel eye on my M550ix burn out right after CPO coverage ended... Dealerships: we need to replace your entire headlamp assembly which will be in the thousands. AlphaCars: we can replace the DRL's led module and dremel the light tubes to clean up the burn marks. No assembly replacement required. Repair not priced in the thousands.
Richard Hunt
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Welcome to AlphaCars & Motorcycles in Boxborough MA

Incoming Select Premium Vehicles

We specialize in high-end European vehicles and motorcycles to suit every lifestyle here on the Northeast and across the country. We research each vehicle individually. A combination of Carfax reports, service records, and personal histories are evaluated prior to purchasing of any vehicle for our inventory. We pride ourselves in having the best vehicle selection kept in the protection of a boutique style showroom. When you're ready to buy, our finance team is there to find you the best financing solution to fit your needs. We make the whole process quick, easy and pressure free, so you can drive away with confidence.

AlphaCars goes well beyond your average certified pre-owned program offered by the manufacturer dealership. The level of attention every vehicle receives equates to hours of thorough service and hours of professional quality detailing. Through thorough research we can deliver outstanding value on each of our hand selected vehicles. The vehicles you see to the left are all incoming to our stores.

A Unique Dealership Experience in New England

If you’re looking for something unique in your everyday drive, AlphaCars & Ural of New England is worth a visit. We are proud to be the premier destination for pre-owned luxury and high performance cars and new and pre-owned Ural Sidecar Motorcycles in the U.S. In fact, we sell the most Ural Motorcycles than anywhere else in the nation. Here you will find an extensive selection of high-end European and Japanese cars and motorcycles, along with rare imports from all over the globe. We carry a variety of used classic and recent-model year vehicles and motorcycles from the finest manufacturers, including BMW, Mercedes-Benz, Porsche, Volvo, Acura, Lexus, Infiniti, Subaru, MINI, Volkswagen and more. Need OEM quality automotive service or financing? We can help!

Explore all that AlphaCars & Ural of New England has to offer today. We are conveniently located in Boxborough, MA, Acton, MA and North Hampton, NH, and receive customers from all over the world. Browse our complete inventory online or stop by and see it in person. We look forward to speaking with you!

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