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I haven't bought a car from Alpha Cars but I want to talk about their excellent repairs service. I own a 1998 Mercedes Benz. I discovered Alpha Cars because I recently started working in Boxborough and it was convenient. I brought my car for some ordinary maintenance but also because I had some extra issues that needed some attention. It took some time but now the car ... runs like new and here are all the positive things I can say about these guys: - one of their technicians has several years of experience with Mercedes and the evidence is that when he inspected the car he was able to identify the issues immediately and explain exactly what it needed to be done - the repair cost estimation was detailed and accurate, no surprises with the final bill - we had an issue with some parts that are no longer available from Mercedes and they were very committed in finding the corresponding after market parts that could guarantee a reasonable quality level - they always explained in details the issues and the risks in doing or not doing a specific work on the car, driving me through the decisions to be made, without pushing - they always followed-up to be sure that I was satisfied with the work So, I'm definitely recommending Alpha Cars for their technical expertise and professionalism, especially with old cars.
Stefano DucOnMac
Stopped in recently and chatted with Darrell for quite awhile. He was so patient and there wasn't a question we had that he couldn't answer. Obviously incredibly knowledgeable. We haven't bought our Ural yet, but his card is handy and we will definitely be purchasing through him/them when the time comes. Excellent, excellent customer service. Would highly recommend ... doing business with this dealer.
Audrey Jeremy Thompson
My car is currently in for service, and is why I didn't rate "quality of repairs" yet, but I am most confident they will do right by us! I purchased my 2013 BMW X5 from Alpha Cars a year ago, with low mileage. It was having some engine failure issues and they diagnosed the problems and are taking care of it, as I know they stand behind their cars and ... their good work! I can't express enough what a great experience we have always had at Alpha Cars, from the owner to the office management staff and the quality service department and technicians. Oh, and the detail dept! What awesome cars... so clean! You could eat off the floors or the hood! Don't hesitate to visit this fine establishment!! I would buy again and again! Highly recommend!!
Andrea - Alpha Card Cheerleader!
Very happy with the purchase! Great team to work with. They were very quick to find me the right model Suburban at a great price with low mileage. I will definitely use them for future purchases! Thank you very much for such a great experience!
Alex Kazmarck
Darrell at Ural of New England made an extremely enjoyable buying experience for my husbands 2017 Ural Gear Up. We were in the process of refinancing our home which took longer than expected and Darrell along with his team understood that we could not make any financial moves until the refinance was complete. This took longer than usual however we were never pressured ... to come down and finalize the sale of the motorcycle. They took our word for it and that means a lot these days. Outstanding customer service all around. Highly recommended dealership.
Cara Seidel
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Welcome to AlphaCars & Ural of New England in Boxborough MA
Meet the New Generation

Meet the New Generation

Today's Urals are backed by over 75 years of sidecar experience, distilled in the ultimate motorcycle to share your adventures.

  • Shaft driven with available on-demand 2WD
  • Purpose built as a sidecar motorcycle – the only one!
  • All-season riding. Trade in your ATV and Snowmobile!
  • Cylinder Independent Electronic Fuel Injection
  • All-wheel disc brakes – Brembo & HB
  • Reverse gear & parking brake
  • 3.0 Cu. Ft. lockable & watertight trunk
  • Electric start as well as kick start. Just for kicks!
  • 40Amp Denso planetary gear driven alternator
  • Room for three. Take two of your favorite passengers on the ride
  • Pet friendly! Dogs LOVE it!
  • Easy to service and maintain
  • Proven reliability backed by 2 years, unlimited mileage warranty
  • Additional 5 years of optional coverage
Customize Your Ural

Room To Share

With a sidecar and trunk, you'll have enough room for all your favorite gear (or people) during your next ride. The Gear-Up provides you space for your everyday needs, whether it's camping gear or that last minute grocery run, you'll no longer need to worry about strapping it to your bike, or back. With 3.0 Cu Ft. of storage space in the trunk making trips to the store are easy. Have even more gear? Easily attach numerous bags and gear to the luggage rack. With numerous rack options available as optional.

Customize Your Ural

Did you know you can order your Ural in a custom color? You can order any model in any color that you see in our current lineup. In addition, you can order your Ural with a Black Powder Coated Drivetrain, a great way to help prevent road grime and salt from affecting the otherwise exposed engine casing. Plus it looks great too. Even more protection can be ordered with factory applied undercoating of the sidecar body, front, rear and sidecar fenders. Giving an extra level of protection from the gravel and rocks on your favorite trails.


We have an extensive line of accessories available to help tailor your Ural to your specific needs. Whether it's luggage racks for your extended trip or a sidecar flood light, our qualified staff and technicians can help you order and install your upgrades. Visit our widespread list of over 600 parts and accessories at

A Unique Dealership Experience in New England

If you’re looking for something unique in your everyday drive, AlphaCars & Ural of New England is worth a visit. We are proud to be the premier destination for pre-owned luxury and high performance cars and new and pre-owned Ural Sidecar Motorcycles in the U.S. In fact, we sell the most Ural Motorcycles than anywhere else in the nation. Here you will find an extensive selection of high-end European and Japanese cars and motorcycles, along with rare imports from all over the globe. We carry a variety of used classic and recent-model year vehicles and motorcycles from the finest manufacturers, including BMW, Mercedes-Benz, Porsche, Volvo, Acura, Lexus, Infiniti, Subaru, MINI, Volkswagen and more. Need OEM quality automotive service or financing? We can help!

Explore all that AlphaCars & Ural of New England has to offer today. We are conveniently located in Boxborough, MA, Acton, MA and North Hampton, NH, and receive customers from all over the world. Browse our complete inventory online or stop by and see it in person. We look forward to speaking with you!

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Personalized Vehicle Locator Service

If you are unable to find the exact vehicle you are looking for, let one of our professional and knowledgeable representatives help you. We are here to provide you with the highest standards in sales and service with an equal commitment to exceptional quality. Our service saves you time and money as well. With knowing exactly what you want we are able to procure your new vehicle and save you time and money with no additional dealer fees.

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Personalized Vehicle Consignment Service

Hundreds of car and motorcycles enthusiasts have entrusted us to sell their special vehicles. We provide a quality brokerage platform that markets our inventory to a global audience. With most of our leads coming from around the globe, high quality photographs, honest and detailed descriptions, and 4k quality videos are what potential customers look for when they shop for vehicles. With so many scammers advertising cars that simply don't exist or badly misrepresenting a car's true condition, sight-unseen buyers are more comfortable working with a reputable dealership instead of buying from a private seller and hoping the car shows up as described. With our multiple locations, potential customers and yourself will feel more safe and comfortable completing a transaction.

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