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Boxborough, MA

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Acton, MA

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N. Hampton, NH

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Spencer, MA

Dear Dmitry, I just want to send you a quick note concerning my recent Purchase of a Royal Enfield Classic 350 from your dealership. Back in July of 2021 I purchased a Royal Enfield Continental GT 650 from your dealership, mostly because your were the only dealership that had the particular model that I wanted. My Connecticut dealer couldn't seem to locate it, and I ... had some difficulty getting my deposit back when he couldn't deliver. I ended up finding the bike on EBAY, which traced back to you. Although I wasn't thrilled about having to travel 110 miles to get to it, it all became worth it when I was treated to your dealership and the fine people you have working there, Everything went smoothly, and it was the best experience up to that date I ever had purchasing a new motorcycle. Fast forward to this month, I was very interested in possibly purchasing one of the new Classic 350's, so I went directly to your site to inquire about doing so. I was put in contact with Mike Noe, and, happy to say, the experience was just as pleasurable as the previous one, if not more so! Mike was a pleasure to do business with, as he took care of every detail. And Marian took care of all the complicated paperwork, filling out all the necessary CT forms. That made everything go smoothly on my end. That is saying something considering that the CT DMV can be really intimidating. I've owned 21 motorcycles in my life, had up to seven at once, and I am now down to three. All Royal Enfield: 2017 Continental GT 535, 2021 Continental GT 650, and now the 2023 Classic 350. Hats Off to RE for making great bikes, and Hats Off to your dealership for making it happen flawlessly.
Ted Freeman
Recently I’ve been “trying” with a local to me dealer. After deciding what I wanted (yes some was my indecision for delay) however with a very good credit score the credit company “Octane” wanted to charge me over 20% over 48 months for a $4500 bike. Obviously I said no !! I asked for a CASH price on the 2022 leftovers. Save some money. Hours later I called back and ... still no answers. So I called AlphaCars & Motorcycles and a Gentleman named Anthony who spoke to me and I explained my situation with other dealer, he explained he sells the same bike I was looking for plus he had the color I really wanted. Anthony said go online fill out credit application he will submit it and get back to me. Less than 30 mins later he had secured my loan at single number % with a local CU. and a plan was made to close the deal this Thursday. IF you’re looking for a bike or whatever they sell I 1000% recommend this dealership and Anthony !!! 5+ Stars !! THANK YOU for going above and beyond !! Bob Magoon NH. I just have to add to this review quickly. Today my bike was delivered to my house by Tom. I had plowed a path hoping he would be able to put it down in my basement. Without hesitation Tom said “yeah no problem” !!! Completely explained the bike and its functions. Answered all my questions and made sure everything was 100% before he left, he even had a terry cloth to wipe the bike down before he left. This young man is one of the absolute “good ones” his knowledge, his attitude, and most importantly his professionalism was nothing like I’ve ever experienced before. Thank you Tom, see on the beach lol !!! Bob Magoon
Bob Magoon
I was looking at Royal Enfield motorcycles for a very long time, gradually becoming more and more obsessive, without actually seeing one in the metal. Eventually I started to visit the RE dealerships in my home state of Pennsylvania to determine which one would be best for me. (My wife said she wanted to turn on the iPhone tracking so that she would know which ... motorcycle dealership I was at whenever I wasn't home. She has jokes. Or she was completely serious.) In any case, I settled on a Classic 350. Now came the really difficult part: Which one? They're all so great. The Signals models don't seem to look too appealing in photos, but in person they look fantastic. In any case, I narrowed it down to a Halcyon model, in either Black or Green. The Halcyon Grey model is the prettiest of them all - possibly the prettiest motorcycle I've ever seen in my life, but I thought the Black and Green colors looked like they were more in character for what the Classic 350 is supposed to evoke. (Still, if I were rich, I would buy a Halcyon Grey model and park it in my living room just to look at it - it is THAT gorgeous.) So, I finally decided that Halcyon Green was the most appropriate color for the motorcycle. That was it. I contacted (via email) the dealership that would be most convenient for me to purchase the motorcycle from and asked if they had the bike in stock. They sent me a link to their website inventory page rather than sending an actual response. I made an appointment at the dealership to meet with the salesperson (who I thought I was communicating with). I went to the dealership and asked for the salesperson by name. I was told that there was nobody there by that name, and that they have a service that responds to internet information requests, but they would have somebody help me. Despite having many Classics listed on the website as in stock, they only had 2, neither of which was a Halcyon Green model. On to the next dealership, which was a further 70 miles away, and whose website claimed to have a Halcyon Green model in stock. Nope. The only Classic 350 was a Desert Sands model, a fantastic looking machine, but not the one I was seeking. The salesman there told me that he could get one for me, but it wasn't built yet. Okay. There was a dealership near Pittsburgh that showed a Halcyon Green model in stock, but I hadn't contacted them yet. I was looking at one of the Halcyon Green models on the Alphacars website one night when my wife walked into the home office and saw it. She said, "Oh, I like that." I said, "So do I, but it's in Massachusetts." She said, "When are we going to Massachusetts?" Alphacars had the bike priced at $1000 off MSRP and Royal Enfield was offering 0% financing, so I filled out the credit app online. Got a reply from Jack the next morning, and then Heather called me in the afternoon to make sure my information was accurate. Heather called me the next morning and told me that the 0% financing was approved. Signed the documents they sent me electronically, and made a date to come to Massachusetts. The Alphacars facility in Boxborough, which consists of 2 buildings, is beautiful (and if you see it at night, it's spectacular!). We looked around at the incredible cars and motorcycles they had in stock before we asked for Olga, who we were meeting for finalization of the purchase. They had my new motorcycle in the small showroom in the Administrative/Service building waiting for me. Olga was just the bee's knees, bantering with my wife and 8 year old daughter, in an easy, charming manner. The gentleman at the reception area helped load the bike onto my trailer. As we were pulling out of the parking lot, my wife said to me, "We should buy all of our vehicles here." I agreed, and we were back in a month for a Mercedes GLS450 that she saw on the Alphacars website. Again, the vehicle, the people that we talked with, the financing, the overall experience exceeded any other experience we've had with other dealerships. We are Alphacars customers for life. "Expect to Be Impressed", indeed.
George Conaway
Great folks to work with! Truly a family feel to the place and impressive inventory of Royal Enfield motorcycles, Ural sidecar rigs and interesting vintage European cars. The little RE Classic 350 that I got is a show stopper and great fun on back roads. This is my first bike from these folks but I don't think it will be my last!
Paul Swanson
Just received my beautiful 2017 Alpina B6! The AlphaCars team, especially Anthony were awesome! It is hard to find people you can trust. It is even harder with distance between like New Hampshire and Georgia. However, after this experience back and forth for almost three weeks, I felt like I was among good friends. I would recommend AlphaCars to anyone in the United ... States or abroad looking to buy quality vehicles with exceptional service! Thanks Anthony and AlphaCars! This experience has been grand.
Nate Payne
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Welcome to AlphaCars & Motorcycles in Boxborough MA

Incoming Select Premium Vehicles

We specialize in high-end European vehicles and motorcycles to suit every lifestyle here on the Northeast and across the country. We research each vehicle individually. A combination of Carfax reports, service records, and personal histories are evaluated prior to purchasing of any vehicle for our inventory. We pride ourselves in having the best vehicle selection kept in the protection of a boutique style showroom. When you're ready to buy, our finance team is there to find you the best financing solution to fit your needs. We make the whole process quick, easy and pressure free, so you can drive away with confidence.

AlphaCars goes well beyond your average certified pre-owned program offered by the manufacturer dealership. The level of attention every vehicle receives equates to hours of thorough service and hours of professional quality detailing. Through thorough research we can deliver outstanding value on each of our hand selected vehicles. The vehicles you see to the left are all incoming to our stores.

A Unique Dealership Experience in New England

If you’re looking for something unique in your everyday drive, AlphaCars & Ural of New England is worth a visit. We are proud to be the premier destination for pre-owned luxury and high performance cars and new and pre-owned Ural Sidecar Motorcycles in the U.S. In fact, we sell the most Ural Motorcycles than anywhere else in the nation. Here you will find an extensive selection of high-end European and Japanese cars and motorcycles, along with rare imports from all over the globe. We carry a variety of used classic and recent-model year vehicles and motorcycles from the finest manufacturers, including BMW, Mercedes-Benz, Porsche, Volvo, Acura, Lexus, Infiniti, Subaru, MINI, Volkswagen and more. Need OEM quality automotive service or financing? We can help!

Explore all that AlphaCars & Ural of New England has to offer today. We are conveniently located in Boxborough, MA, Acton, MA and North Hampton, NH, and receive customers from all over the world. Browse our complete inventory online or stop by and see it in person. We look forward to speaking with you!

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