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AlphaCars & Ural of New England Events
Join Us at these wonderful events throughout the season.
AlphaCars and Ural of New England host and partake in multiple events throughout the year. Check back regularly. New events are added all the time.


International Ural Ride Day

Saturday, September 8 at Ural of New England

Join us for the International Ural Ride Day on September 8!
This special day continues a tradition of Ural riders that started the Ural Rally Day. We’re happy to carry the torch for this annual tradition and share with the world, the friendliest motorcycles on the planet!


2018 New England Ride for Kids 
Sunday, August 26 at 8 AM - 12 PM 

Please join us at the 2018 New England Ride For Kids. NO REGISTRATION FEE, POLICE ESCORTED, NO STOPS AT LIGHTS, BREAKFAST AND LUNCH INCLUDED ride starting at BOSE Headquarters in Framingham, Mass.In 2018, this will be our 21st Ride for Kids in New England, as we raise awareness and funds for pediatric brain tumor research. The Ride for Kids is the longest-running, most successful motorcycle charity event in the nation. Our family-friendly rides will take place in 32 locations, featuring moving stories from local brain tumor survivors and their families.
You’ll have a chance to win a Honda Motorcycle, BOSE Sound system and other great prizes. Everyone on-site gets a free raffle ticket. 

2018 New England Ride for Kids 

The 22nd Gould's Microcar Event
July 6, 7, and 8

What a weekend! The TWENTY-THIRD Annual Microcar Event hosted by Charles, Nancy, Monique and Tiana Gould is coming on July 6, 7, and 8, near Boston. More of the same wonder and fun! In its first twenty-one years, this event has become one of the premiere microcar events, with three micro-tours, a huge eclectic gourmet feed, cruise night and a spectacular farewell breakfast. Last year, over 125 registered guests with 70 unusual microcars and minicars and over 1,000 spectators attended the Lawn Exhibit at the Larz Anderson Museum of Transportation, in Brookline Massachusetts.

Gould's Microcar Event

Ural of New England Rally

2018 Ural of New England Summer Rally
Saturday July 28th

Last year we opened up our new AlphaCars and Ural Motorcycles store in North Hampton, New Hampshire. This year, we are proud to bring North Hampton’s first annual Ural rally day! For those of you who own Urals, we encourage you to come out and enjoy the day. We will have our latest Ural models in North Hampton for you to admire and take a look at, just in case you’re feeling like you need an upgrade. In addition you can check out our latest t-shirts, mugs, tumblers, and other Ural apparel and accessories.


AlphaCars at Wings and Wheels

Wings and Wheels 2018
Every Thursday

Cars, planes, motorcycles with brick oven pizza, popcorn, hot dogs, hamburgers, lemonade, ice cream, kids' activities, music, and fun! Donations at door to support community projects


B3 Boston's Moto Night
Every Other Wednesday

Boston's very own Motorcycle Bike night. Expect DJ's, Food Trucks, a Bike Competition, a Beard Competition, Drinks, Vendors, Raffles, and good times hanging with other motos.

A female focused event where ALL Moto friendly peeps are welcome, invite away. Created to have a space in our city, where we don't have to drive out far in rush hour to hand with our local friends.
Every Other Wednsday 
Have an upcoming event? Shoot us an email at and we can add it to our growing list.


Connect with one of our professional staff members to get a quick answer to your question.

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