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Archive for the ‘Events’ Category

Ural Demo Day

Thursday, January 10th, 2019

2019 National Ural Demo Day
Saturday, January 19th – Snow, Rain or Shine!

Let’s launch 2019 into full throttle – come out to your closest and favorite Ural dealership on January 19th for demos, coffee and donuts. Bundle up and go for a ride!

P.S. Celebrate winter! Wear an Ushanka and get $250 toward a new Ural. Seriously.

Coffee and Donuts

Come on out and grab some donuts or coffee or whatever other bites of food your Ural location may have. Full bellies make for better rides.

On-Site Demos

Never been on a Ural before?! This is perfect for you. Our dealers will help walk you through everything you need to know. We got you covered!

Meet Local Uralists!

Get a chance to mingle with Ural owners. The Ural family is one of the closest and most friendly groups there is! Come out ask questions and listen to some great Ural stories.


International Ural Ride Day

Friday, August 17th, 2018

Join us for the International Ural Ride Day on September 8!

This special day continues a tradition of Ural riders that started the Ural Rally Day.  We’re happy to carry the torch for this annual tradition and share with the world, the friendliest motorcycles on the planet!

On this International Ural Ride Day we’d like to encourage our Ural community around the world to #sharethechair. Let’s set a record for giving as many rides to as many people as possible. Find friends, neighbors, coworkers, strangers, relatives, distant relatives, Russian sleeper agents, dogs, cats, anyone who would love a ride in the sidecar! Take pictures, collect points and win prizes!


Anywhere and Everywhere!

This event takes place wherever you are. It’s called International Ural Ride Day for a reason.

Go Crazy!

Highest scorers will receive a prize package from Ural. Best photos will also win Ural swag for wildest, funniest, etc. Each passenger equals 1 point. Earn 2 points for a person in uniform (policemen, surgeon, waiter/waitress, etc).Whoever wears a uniform on a Saturday could use a ride in the sidecar! Earn 3 points for a Russian who has never been in a Ural.


Earn the Stars

You’re on a mission. Channel your inner fighter pilot and earn a mission star decal for every 10 co-pilots you take along.

Remember Safety!

We highly advise the use of helmets and participants should obey all traffic laws.

  • Offer rides only if you have enough experience operating a sidecar.
  •  Keep ’em short, a quick loop in the parking lot or a putt around the block.
  •  Don’t go fast. This isn’t a race.
  •  Avoid heavy traffic and busy streets.
  •  Don’t scare passengers with risky maneuvers.
  •  Watch our “Passenger Safety” and “How to Ride” videos to better prepare your passengers.
Use your best judgment. Don’t feel confident enough to give rides to passengers? A picture of them sitting in a sidecar is enough to earn a point.

Wings and Wheels

Tuesday, June 26th, 2018

Summer is my favorite season. I always try my best to fill it with as many adventures as possible to make up for my hibernation during winter. One activity stands out from the rest. It’s a low key event on Thursdays in Stow, MA at the Minute Man Air Field. This is where air meets road. Each week there is a different theme of unique cars and planes to check out. Great food and good music to relax with, all while admiring the beautiful cars people bring from all over. Just last week I saw something I’d never seen before. It looks like the Bullet from Mario. I have no idea what it is, but it’s amazing. I wasn’t able to get a photo, but someone also brought a beautiful Triumph car (didn’t know they made cars) that had the most immaculate shade of blue I had ever seen.

On American night we had to have some fun and bring out the 2016 Dodge Challenger Hellcat. There were a lot of people interested in this American gem. With the color so vibrant it’s hard to miss.

Another amazing car I saw during American night was a ’32 Ford Truck. I had just recently been watching a video of someone building one. To see one in real life was incredible. I kept walking by, gawking, extremely impressed. This gentleman was even selling it! I couldn’t believe it. In fact, there are a lot of older vintage vehicles that are for sale each week.

One last thing about Wings and Wheels that sets it a part from other car shows is that each donation that they receive goes right back into the community. They help out with high-school programs, senior citizen programs, and internal service projects. No one gets paid to set this up, it’s all volunteer based by a group of people who want to bring like-minded people together. It’s really great to see someone use what they love as a way to improve the community they live in.

What’s the theme this week? Wings and Wheels Website

Or you can follow them on Facebook .


1st Annual Ural NH Rally

Tuesday, June 12th, 2018

Save the date for July 28th!

Last year we opened up our new AlphaCars and Ural Motorcycles store in North Hampton, New Hampshire. This year, we are proud to bring North Hampton’s first annual Ural rally day! For those of you who own Urals, we encourage you to come out and enjoy the day. We will have our latest Ural models in North Hampton for you to admire and take a look at, just in case you’re feeling like you need an upgrade. In addition you can check out our latest t-shirts, mugs, tumblers, and other Ural apparel and accessories.


Want to test your skills on a Ural? We will have an agility course set up in the parking lot. Don’t have a motorcycle license? No problem! We will have our qualified Ural staff take you around the course, showing you just how well the Ural can maneuver. True to our typical annual rally in Massachusetts, we will have a ride through North Hampton, but those plans are still pending. Absolutely, bring your gear, it could be a hot summer day out on the street. When our plans our finalized, we will let you know more details.

This is your chance to mingle with other Ural owners, hear their stories, and be welcomed into the Ural family. In the afternoon we will be serving up BBQ food items to satisfy your rumbly bellies. Bring the family, bring the dogs, everyone is welcome. We look forward to seeing you there!

Interested? Let us know you’re coming by registering (free) through EventBrite.

Lime Rock Park

Tuesday, June 5th, 2018

The Story

Memorial weekend I had the pleasure of visiting Lime Rock Park to watch the Pirelli World Challenge race. This would be the first time I’ve seen any asphalt racing. Prior to this event I had only gone to see rally races, where there is lots of dirt and technical driving. I’ve never been into the Nascar scene and so when my fiance told me we were headed to Connecticut to watch a not-rally-race I wasn’t too excited. However, we did watch parts of the 24 hour Nürburgring a week or so prior and I very much enjoyed watching that. He then told me that the Pirelli World Challenge was basically a smaller version of that I was now excited to go.

The biggest reason why I was excited was because I would see an actual Ford Mustang race. They have been my favorite cars since I was a young child and I was about to fulfill one of my dreams to watch one race.  The first thing I noticed was the sound of speeding cars cutting through the trees when we parked at the foot of the Berkshire Mountains. We walked into the park and the sound got louder and louder. Finally, we were in view of a section of track. I realized I was grinning ear-to-ear, anxious to see the first car come whipping around a turn on the track. This wasn’t like a Nascar race where you sit in a grandstand able to see the whole track. No, this track had many turns, a hill, and no actual seating.

We made our way further into the park to find a good spot to watch. However, when we got over the hill, we saw that you could go down to where the racing teams were working on their cars. I immediately started looking for the mustang. There is a long section of road parallel to the pits, separated only by a chain link fence and security. Low and behold there was the driver and car I had been looking for. Scott Maxwell, driving number 55 Ford Mustang GT4. He drove right past me, so close I could’ve reached out and touched the beautiful car, on his way to the line up. I looked around at anyone else excited as myself to see this. Now, I was ready to watch this race.

There was still some time before the actual race happened so we wandered around the team tents and their cars. We got great pictures of the BMW’s that basically have a whole class to themselves, the Subaru’s that raced in the smallest class, and the Ferrari’s that were in the fastest class. It must have been the hottest day so far this year and by the time we walked around the whole park we were dripping with sweat. So, it was time for some water and ice-cream, find a seat to relax and watch.

If you love to watch racing, or driving around a track, definitely check out this great history filled park. We had a great time exploring the grounds. I’m so glad I got to have this experience. Hopefully, we will be able to go again and watch more races. Even though it was so hot, watching the race got my heart pounded and kept the smile on my face all day long.


Rally Coverage

Wednesday, May 16th, 2018

This past weekend we hosted our annual Spring Rally with a great turn out. There were so many new faces this year, it made for a wonderful time. We had 10 more bikes this year than we did last year — welcome to the Ural family, everyone who bought a bike in 2017!

Since we had so many people this year, we split the ride  into several riding groups. A big thank you to those who  volunteered to help us lead rides! We are so thankful for  those of you who stepped up. Because of you this ride went smoothly and became a lot less stressful on our full time staff.

The photo on the left shows one of our most unique riders   this year. A pig who rode in the sidecar with stylish goggles. We had a lot of other dogs riding with the group, but this pig certainly stood out from everyone else. Keep riding!


True to tradition, after the ride everyone came back and enjoyed an enormous Russian meal. Thank you to the women who worked tirelessly in making sure everything was set up when riders got back and for serving food. We had summer borscht, kielbasa, beat salad, radish salad and much more. There was so much food no one went home hungry!

Eating is one of the highlights of the rally, because it’s food that is different than our every day cuisine. Food is also something that brings people together. There was much laughter and story telling over the meal. It’s always a fantastic time to meet new people, especially people who ride such a unique motorcycle. Urals are what bring us together, but it’s the food that binds us. Thank you to those who cooked the day before and the day of to pull everything together so wonderfully.


Another element to our rally this year was our tribute to our beloved friend Fredda Cole, who passed away earlier this year. We were honored to have her bike in our show room and have some of her greatest accomplishments posted up on the bike.

We also set up a donation booth to an organization that was close to Fredda’s heart, the Cystic Fibrosis Foundation. Fredda’s grandson has cystic fibrosis and always wanted to do more to help him. Thank you for those of you who were able to donate to a cause that was so close to Fredda’s heart. From now on every year our rally will be dedicated to Fredda’s memory.

Thank you everyone who came and participated in this year’s rally ride. Thank you Russ for allowing us to display Fredda’s Ural. A big thank you to those of you who stayed later and helped us clean up!

We are so thankful we got to spend time with the Ural family before riding season really kicks off. Remember to stay safe out there and drink lots of water!

May Ural Demo Day

Thursday, April 19th, 2018

C’mon Spring! We’re summoning warmer weather on May 5th for our second National Demo Day of 2018. If you missed our last demo day in March, it was a big success. Don’t miss out on seeing new Urals, eating donuts, and talking shop with like-minded sidecar fans.

P.S. Celebrate Cinco de Mayo! Wear a sombrero to the event, get $250 toward a new Ural. Seriously.

P.P.S. Send us pics!

                                                                                                        What to Expect

Coffee and Donuts

Come on out and grab some donuts or coffee or whatever other bites of food your Ural location may have. Full bellies make for better rides.

On-Site Demos

Never been on a Ural before?! This is perfect for you. Our dealers will help walk you through everything you need to know. We got you covered!


Nice to Meet You!

Get a chance to mingle with Ural owners. The Ural family is one of the closest and most friendly groups there is! Come out ask questions and listen to some great Ural stories.

Last month we had a great time meeting everyone and getting to know them and their Urals. We are very excited that we get another chance to see everyone again. Because this the Demo Day coincides with our Annual Spring Rally, it will be very busy, but there will be lots of food. See you soon!



2018 Ural of New England Spring Rally

Thursday, April 19th, 2018


Our traditional Ural Rally is a great way for Ural and motorcycle enthusiasts around the world to come together and spend the day doing what they love, riding.

Enjoy coffee and pastries while everyone gets settled and ready to ride. The Rally will start with a beautiful ride through the New England countryside. Be sure to get here before 10 so you can be sure you can ride with the group.

The rally will then be returning to Ural of New England in the afternoon to feast on traditional Russian cuisine. Relax and walk around our state of the art facility, share stories, laugh, and check out the latest in Ural accessories. Also, be sure to check out the cool collection of unique automobiles and motorcycles.

Local Accommodations can be made for the weekend at:

Formerly Holiday Inn: Boxborough Regency Hotel

Register: Ural of New England Rally Registration

Dogs2Vets Festival April 29, 2018

Wednesday, April 18th, 2018

                                                               You Are Invited!


What: Dogs2Vets Festival

Where: 29 Antietam St, Devens, MA

When: Sunday April 29th, 2018 11am-3pm

Bring your dog and join us for a fun filled wagging good time! Working in partnership with the Nashoba Valley and Ayer Rotary Clubs Clear Path for Veterans are planning a fun and eventful fundraiser, the Dog2Vets Festival! This will mark a first of it’s kind festival to Devens where we will celebrate the matching of Veterans with Service Dogs. The goal is to raise enough funds and sponsorships to provide two service dogs to local Veterans!

Clear Path for Veterans is excited to bring the Dogs2Vets mission to New England, matching Veterans with Service Dogs. The program, perfected in their New York Center, involves the Veteran in the canine training process working together with the trainer to achieve individual goals. Sponsorships available, including the opportunity to sponsor or co-sponsor a service dog! Contact: for additional sponsor information.

Admission – $10 per adult (collected at the entrance) Children 12 and under and Military/Veterans free.

Dogs are free – must be on a leash, no longer than 6′ and all vaccinations must be up to date PLEASE!


We here at Ural of New England are extremely excited to participate in this great cause. Anyone with a dog who goes everywhere with them knows how important it is to have a vehicle where the dog can fit. We will be giving rides to veterans and their dogs to show just how well this motorcycle can accommodate their needs. Please join us on Sunday April 29th and meet these incredible people!

April 28th New England Bushcraft Event

Tuesday, April 3rd, 2018

We are super excited for this upcoming event. It will be the first time we can really show you all that a Ural is capable of. If you love the outdoors and adventure this event is for you!

What is Bushcraft? 

If you know what “Bushcraft” is, then you are probably psyched about the New England Bushcraft Gathering and we’re excited to have you join us. But, not everyone knows what ‘Bushcraft’ is. Bushcraft is the art of living off of the land – using the products of the land to sustain you. People with knowledge of the art of Bushcraft, not only survive in the wilderness, they thrive. If you are interested in hiking, camping or hunting, you probably practice aspects of Bushcraft. If you are a homesteader, prepper or survival enthusiast, you will value the knowledge of bushcraft. If you are into adventure travel, offroading and overlanding, the knowledge of Bushcraft might save your life. New England Bushcraft Gathering has something for everyone.

What is the New England Bushcraft Event? 

In just a few weeks we will meet at 508Intl who will be hosting the Bushcraft Event. There will be many vendors for you to explore and look around. Sit in on the amazing speakers and instructors who are excited to be teaching their craft. A hands on learning experience for those who desire it, games that will test your outdoor skills and great food. In the middle of it all will be the Urals romping around on a dirt course.

Let us know if you’re coming by checking in on Facebook: New England Bushcraft Facebook Event

Purchase your tickets here: Bushcraft Event Tickets